Here is what Google stated in Google Play Policy :
"Apps and their ads must not add homescreen shortcuts, browser bookmarks, or icons on the user's device as a service to third parties or for advertising purposes. Apps and their ads must not display advertisements through system level notifications on the user's device, unless the notifications derive from an integral feature provided by the installed app. (e.g., an airline app that notifies users of special deals, or a game that notifies users of in-game promotions)."
It's not that there will be no ads in the application or game any more, it is just that Google Play policy made a change that will stop developers from displaying ads in the notification area, or developers can not use system messages for displaying ads. And this will make user very happy.
As the android OS users have increased tremendously, that more than half of the mobile OS market is captured by Android. And this is reason for most of the advertiser to try new and different techniques to advertise on mobile devices like pushing ads to standard android notification bars or modifying browser settings like bookmarks and default homepage.
Though its not a good thing for advertisers/publisher as their ads will be seen less, and their revenue or publicity will decrease. But its the most pleasant thing for android user that now their notification bar will be ads free.
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